- Online Search Engine Marketing

Website Promotion Advice

Are you looking for some web promotion advice? If you have answered yes to this question then this article could well be worth a read. I have been helping people to promote and market their websites for the last eight years and have gained a great deal of knowledge in this period.

The rules of search engine optimisation and web promotion are constantly evolving, what worked well last year does not necessarily work well this year. I am one of those freaks who actually enjoys keeping up to date with any changes that occur in this ever changing industry.

So you have a website but what are your main keywords or key phrases of the site? As an example my main website is to do with speech therapy and is aimed at helping people who stutter to achieve fluency. My main keywords/phrases are therefore stutter, stuttering, stuttering therapy, stuttering treatment, stuttering advice and stuttering information amongst others.

It is important that these keywords appear on your homepage as this will help the main search engines, such as Google, to spider and find the site when it has its crawl. Be careful not to over do it however, I have seen some websites which include each of their key phrases about eight times each.

This makes the site look very spammy and is likely to do more damage than good.

To obtain higher search engine rankings you also need to gain backward links, this is where other webmasters point a link to your site on their website. The link text they use should be from your list of main keywords.

Do not just concentrate on promoting one word, try maybe three or four.

So how do you obtain these backward links? Firstly do not by them from a link broker! This should be standard practice however Google did a massive crackdown last year and it now goes against their guidelines. I would start by asking your friends and family if they would be willing to add a link on their personal and business websites.

I also strongly believe in article marketing, this has produced some excellent results for me.

Website promotion tips:

1. Pay per click advertising.

Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting bigger profits on a regular basis. This is a way of getting your website on the first or second pages by you paying an advertising fee. You set the amount you are happy to pay per click and when somebody clicks on your ad, you have an extra visitor, however at a cost to you. It is important to remember not to spend more on the pay per click advertising than what you are likely to earn etc.

2. Writing articles.

Writing articles such as this one is a good way of promoting your website. Article websites such as http://www.ezinearticles.com and http://www.goarticles.com allow you to submit your articles for free. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add you website address at the bottom of the article. People who are reading the article on the article websites are also potential visitors.

3. Obtaining backward links.

If you are looking to increase your search engine position it is a good idea to try to increase the amount of backward links you have. This is not as easy as it seems as people are not always happy to add a link on their site to your homepage. It is worth making a few phone calls or sending a few e-mails and asking the question, if the person would like to exchange links. It is of more value to have a link from a website in the same type trade of your own.

4. Always include your domain address in advertising.

Wherever you advertise it is important to include your website domain address, and also at the bottom of any e-mails you send.